Join Alexander County in uncovering its unique story and creative identity.
Branding Alexander County
Alexander County has launched a branding initiative that will help capture what makes Alexander County unique, to positively shape the community’s image and support Economic Development initiatives for the county. Branding Alexander County is less about a rebrand and more about revealing the authentic identity of the county.

What is branding?
Branding is more than a logo or a tagline, it’s based on perceptions and stories that live within the hearts and minds of Alexander County's residents, business owners and visitors. Through this community branding initiative, we’ll explore these stories to uncover Alexander County's unique attributes and key differentiators to create a strategic branding and marketing plan for the county.
How long will it take and who will be involved?
This will be a public process that will take approximately seven months to complete. Residents, business owners and visitors will be encouraged to participate in online surveys and interviews. The community’s thoughts, opinions and insights on Alexander County will be invaluable to ensure that we uncover the best of what the county has to offer.

We Want to Hear From You!
The most important part of this project is engaging with the public and stakeholders to gain a deep and authentic understanding of how you view Alexander County. Members of the community like you play a key role in helping us unveil what makes Alexander County a truly special place. Please take a moment to complete the survey and give your feedback on what Alexander County means to you. The survey typically takes 10-15 minutes to complete.
Be in the Know
If you are passionate about Alexander County and want to be sure your story is heard, OR you simply want to stay in the know about what’s happening, simply fill out the form below!